GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford

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Feb 11, 2025

Jordan Crawford, Founder of Blueprint and a go-to-market innovator, dives into the transformative power of AI in sales and marketing. He reveals how to create targeted outreach messages using tools like ChatGPT and the FIND process for effective go-to-market strategies. Highlights include revolutionizing personalized sales outreach, enhancing operational efficiency, and mastering prompt engineering. Jordan emphasizes the importance of process over mere prompts and shares insights on utilizing Deep Research AI for better customer insights and messaging.

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ANECDOTE

Targeted Sales Messages

Jordan Crawford shares examples of effective sales messages he's used.
One targeted roofers by informing them of a recent home sale with a roof repair budget.

ANECDOTE

Segment Competitor Targeting

Another message targeted Segment competitors by alerting them to expiring free trials.
It offered to switch them to a competitor's software and extend the free period.

INSIGHT

Targeted Individuals

Targeting specific individuals with data-backed insights is key.
This approach allows for personalized messaging and effective multi-channel outreach.

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Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Jordan explains how to use AI tools like ChatGPT, Deep Research, and Claude to create your own AI workflow for prospecting accounts and creating highly targeted and extremely valuable messages for target decision-makers. Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI's Deep Research AI tool. Jordan also shares the prompts and processes he uses when researching target accounts, messaging buyers, and driving revenue.

Highlights:

08:12 Examples of messages that people would pay to receive

17:30 How tech is transitioning to an AI-empowered future

27:07 Using ChatGPT Deep Research to learn about customer segments

35:05 Maximizing your sales team's efficiency with AI

36:39 The importance of process over prompts

39:38 Deep dive into prompt engineering

50:00 Future of outbound sales

Guest Speaker Links (Jordan Crawford):

LinkedIn: https://www.linkedin.com/in/jordancrawford/
Jordan's AI course: https://www.linkedin.com/posts/jordancrawford_the-299-agent-7-course-is-here-youll-learn-activity-7247669670940401665-xrjq/
Blueprint: https://blueprintgtm.com/
ChatGPT conversation from the episode (on Gaiia): https://chatgpt.com/share/67a2551e-af74-8004-81b8-b415d473ca72

Host Speaker Links (Scott Barker):

LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Where to find GTMnow (GTMfund’s media brand):

Website: https://gtmnow.com/
LinkedIn: https://www.linkedin.com/company/gtmnow/
Twitter/X: https://x.com/GTMnow_
YouTube: https://www.youtube.com/@GTM_now
The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/

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The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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