The GTM Podcast
GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford
Feb 11, 2025
Jordan Crawford, Founder of Blueprint and a go-to-market innovator, dives into the transformative power of AI in sales and marketing. He reveals how to create targeted outreach messages using tools like ChatGPT and the FIND process for effective go-to-market strategies. Highlights include revolutionizing personalized sales outreach, enhancing operational efficiency, and mastering prompt engineering. Jordan emphasizes the importance of process over mere prompts and shares insights on utilizing Deep Research AI for better customer insights and messaging.
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Quick takeaways
- The significance of crafting tailored messages based on data analysis allows businesses to engage recipients meaningfully and drive better results.
- Emphasizing the importance of process over prompts, effective go-to-market strategies hinge on understanding specific customer needs rather than solely relying on advanced tools.
Deep dives
The Power of Process Over Tools
The importance of process over tools is emphasized, highlighting that the right approach is more crucial than having the latest technology. Optimizing workflows and focusing on data-driven insights allows businesses to address issues effectively rather than merely relying on advanced tools. By identifying the specific needs of target audiences and collecting relevant data, individuals can transition from selling to consulting and problem-solving. This shift encourages a mindset where finding solutions is prioritized, enabling businesses to add genuine value to their customers.
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