Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Jordan explains how to use AI tools like ChatGPT, Deep Research, and Claude to create your own AI workflow for prospecting accounts and creating highly targeted and extremely valuable messages for target decision-makers. Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI's Deep Research AI tool. Jordan also shares the prompts and processes he uses when researching target accounts, messaging buyers, and driving revenue.
Highlights:
08:12 Examples of messages that people would pay to receive
17:30 How tech is transitioning to an AI-empowered future
27:07 Using ChatGPT Deep Research to learn about customer segments
35:05 Maximizing your sales team's efficiency with AI
36:39 The importance of process over prompts
39:38 Deep dive into prompt engineering
50:00 Future of outbound sales
Guest Speaker Links (Jordan Crawford):
Host Speaker Links (Scott Barker):
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The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
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