The Revenue Leadership Podcast with Kyle Norton cover image

E20: Building Data-Driven Sales Processes in the AI Era with Jordan Crawford

The Revenue Leadership Podcast with Kyle Norton

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Integrating AI and Data in Sales Strategy

This chapter focuses on the initial steps for businesses to effectively integrate AI and leverage data amidst a vast array of information. It outlines strategies for Chief Revenue Officers to analyze sales segments, gather performance metrics, and refine sales processes with a structured approach. By emphasizing the role of dedicated data professionals and technical expertise, the discussion highlights how to optimize lead generation and enhance sales performance through informed decision-making.

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