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Ad Age Marketer's Brief chevron_right

How Portillo’s markets Chicago hot dogs outside the Windy City

Jul 12, 2023
23:56
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1
Introduction
00:00 • 4min
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2
How Portillos Is Navigating the Balance Sheet Marketing
03:42 • 2min
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3
How to Explain Portillos to New Markets
05:30 • 2min
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4
The Power of I Heard It From a Friend
07:37 • 2min
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5
How to Use Celebrities on the Cameo Platform
09:33 • 2min
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6
How Data Plays a Role in Your Marketing Strategy
11:46 • 3min
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7
The Return to Dine-In
14:40 • 2min
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8
How Portillo's Speaks to Gen Z
16:11 • 2min
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9
The Power of Co-Branding Crocs
17:57 • 2min
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10
The Future of Restaurant Convenience
19:30 • 2min
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11
The Future of Portillo's
21:03 • 3min
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Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo’s, talks data and the crucial role of social media

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