How Portillo’s markets Chicago hot dogs outside the Windy City
Ad Age Marketer's Brief
00:00
How to Explain Portillos to New Markets
Portillos has expanded into states including Florida, California and Texas. The company's biggest challenge is explaining the brand to these new markets. "We have to go through what is Portillos is a hot dog a meal," says CEO Nick Rizzuto.
Transcript
Play full episode
