How Portillo’s markets Chicago hot dogs outside the Windy City
Ad Age Marketer's Brief
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How to Use Celebrities on the Cameo Platform
Jardin era is a spicy pickled relish that is very much a Chicago thing. The idea was in Chicago land, people know how to pronounce this, but everywhere else they don't. And so we had about 25 different celebrities on cameo, mostly mispronouncing it.
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