How Data Plays a Role in Your Marketing Strategy

Nick, I know with marketers data is king. So I wanted to ask how data plays a role in your marketing strategy. And specifically, could you talk a little bit about the Portillo's birthday club? Yes. Thank you for asking that. We have more than a million people in our birthday club,. It's very much designed around people's birthdays and then their kids' birthdays. They can register up to three kids for the account as well. The number one place we were shipping food was the Dallas Fort Worth area.