Why We Suck at Negotiating

Apr 26, 2023

32:29

AI Chapters

Episode notes

Introduction

2min

The Fear of Pitching to Creative Firms

2min

The Power of Emotional Attachment

2min

The Emotional Attachment to Negotiation

3min

The Importance of Agents in Negotiations

3min

The Importance of Confidence in Negotiations

2min

The Power of Leverage and Withholding Expertise

3min

The Importance of Frame Control in Negotiations

3min

The Importance of Being the Expert in Negotiation

2min

10.

The Five Reasons We Suck at Negotiating

2min

11.

Why We Suck at Negotiating as an Industry

3min

12.

The Importance of Transparency in Procurement

2min

13.

The Pendulum Is Moving Back the Other Way

3min

14.

The Emotional Basis for Pushing Back on Overly Egregious Negotiations

2min

Blair has six challenges creative agencies face when it comes to being compensated for the actual value they generate for their clients.

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