The Deep End by ODF cover image

Creator-Operators with Josh Kaplan

The Deep End by ODF

CHAPTER

Why We Suck at Negotiating as an Industry

The ad agency industry is not trained to negotiate. We see the client as the prize instead of ourselves, and we don't know how to use our leverage. Most businesses train their people at certain things. It was a self-serving case for people that attend the win without pitching workshop. And you've had sort of an awakening about this recently.

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