Why We Suck at Negotiating
2Bobs—with David C. Baker and Blair Enns
00:00
The Pendulum Is Moving Back the Other Way
The cost reduction thinking came into our world about 20 years ago. The good news is the pendulum is starting to move back the other way. I'm actually a little bit saddened by this, but it's like on behalf of the industry and probably larger ad agencies in particular.
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