The Emotional Basis for Pushing Back on Overly Egregious Negotiations

Blair Ants: I'm trying to square this with your thoughts earlier about all over agency websites talking about we're a partner with our clients. And you've said multiple times that no, it's really not a partnership. Is there any overlap between those? Am I confusing the two? Yeah. So what I don't like about the partner word is because you use it doesn't make it true. In fact, I venture to guess that most agencies use that in a grandly aspirational fashion. They aspire to be partners, but they're not.