2Bobs—with David C. Baker and Blair Enns cover image

Why We Suck at Negotiating

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Importance of Agents in Negotiations

The individuals in the world who make the most money annually pretty much all have agents. They're under the mistaken belief that they're actually pretty good at negotiating and they're not. Sometimes you have to have like an account person leading the negotiations, but they're kind of in the same category. And so part of to make that system work, you've got to have people internally who have a very matter of fact approach to finance and profit.

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