Invisibilia

The New Norm

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Jun 17, 2016
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ANECDOTE

Oil Rig Tragedy and Silence

  • Tommy shared a story of a fatal accident on the old oil fields where a man was killed by a spinning pipe.
  • Despite witnessing tragedy, the old rig culture demanded emotional suppression and continuing work without showing weakness.
ANECDOTE

Oil Rig Emotional Training

  • Shell implemented emotional openness exercises for rig workers to reduce accident risks.
  • Men practiced sharing personal stories and emotions, a radical shift from hyper-masculine rig culture.
INSIGHT

Openness Boosts Safety and Productivity

  • Changing emotional norms on the oil rig led to an 84% decline in accidents and improved productivity.
  • Openness enabled sharing technical information and admitting mistakes, fostering a safer working culture.
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