4min chapter

Invisibilia cover image

The New Norm

Invisibilia

CHAPTER

Mac Donalds Smiles

Until he was 19, eurie almost never smiled at strangers. On january 30 first 19 90, mac donald opened its first franchise in moscow. In russia, the role of the customer was to please the waiter, not the other way around. The relationship between customers and service providers was basically the opposite of the relationship set up in america.

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