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3min chapter
The New Norm
Invisibilia
Introduction
The first macdonald's in russia opened in the late eighties. The company had to convince its employees, dmitryfo smi, we were all serious. Getting even a single day's worth of yeast required massive paper work. To create aviable macdonalds igor karganov explained that macdonald had to reach deep into the heart of russians themselves and change their very souls.
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