Authentic As F*ck with Sun Yi Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands
14 snips
Nov 17, 2020 AI Snips
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From Twitter Jokes To Professional Copy
- Licia started writing jokes on Twitter and parlayed that into early copywriting success and a spot in a book called Twitter Wit.
- She later joined Marie Forleo's B-School and transitioned into copywriting after a cancer diagnosis clarified her priorities.
Copywriter Turned Company Integrator
- Licia was hired to write for Kate Northrup and then promoted to run the company because she added strategy to her copy work.
- That leadership role taught her operations, then she returned to focus on copywriting and client strategy.
Hire A Strategic No-Person For Copy
- Do hire copywriters who can play devil's advocate and spot problems, not just agree with you.
- Use copywriters who combine business strategy with writing to protect your brand and sales.