Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands
Authentic As F*ck with Sun Yi
00:00
Do You Write Copy That Sells?
i feel like a lot of us creatives write copy that sells rit we don't try to sell that to the client, which we just tell them about it and we expect them to get it. But you actually do have to sell the idea to them. And i make them understand it a i think that that's really something i'm constantly trying to create positive relationships with no expectation in return. When i have a relationship, that trust comes automatically. So somebody's also going to listen if you're saying, like, i dissent, andor, here's my em and always like, you know, copywriting, people have a hard time seeing the value occasionally.
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