
Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands
Authentic As F*ck with Sun Yi
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Introduction
Lycia morelli is a copywriter for some of the industry's best known product and service personality brands. She has 15 plus years experience in relationship selling and all line marketing, as well as having been kate northrop's company president for three years. Lycia mixes an uncanny ability to predict the future with hard data to help her clients succeed in the market place.
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Transcript


