Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands
Authentic As F*ck with Sun Yi
00:00
What I Love About Underwear Is the Customer Service
If you're asking for the right testimonials, you'll see that they will have a couple of components. Not only will they have the component of, i had success. Here was my return on my investment. Whatever. You'll also see the customers service in that testimonial. And i think what happens is, so you get the return on the investment, and then the second half of the testimonial is, like, the team was amazing. I felt so taken care of. I felt supported. That's like right there. It makes me feel like, if i buy this thing, i'm not just going to be abandoned,. Like exactly, they're going to show up
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