Authentic As F*ck with Sun Yi cover image

Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands

Authentic As F*ck with Sun Yi

00:00

How Do I Start From Scratch?

"i'm always getting up because i'm like, oh, i don't know. Like, where do i start? There was adeesom process you follow, like antempse," she says. "I usually like o candles." She adds that a lot of people don't realize how important meeting with clients is to their work.

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