Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands
Authentic As F*ck with Sun Yi
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How Does a Customer Experience Lead to a Sale?
The biggest difference for a self page to convert is the testimonials. It's one thing to sell something and then just not take care of your audience, but it's entirely another feeling for them if throughout the whole process they feel cared for. And i think that's such a selling point for personal brands that that it's just starting to emerge where it's like, o we've got to pay attention to this, because it actually does make a huge difference.
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