Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands
Authentic As F*ck with Sun Yi
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How Did You Become a Copywriter?
i was hired to write copy for kate northrook, and then she's like, actually think there's something more here because of the strategy i would give. So that would set me apart in copy writing is that, like, not only was i writing the copy, but i was also giving strategy. And so i started working for her more. And then she, you know, promoted me to run the company. That was a really exciting time, and i learned so much, again, about behind the scenes of brands.
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