Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands
Authentic As F*ck with Sun Yi
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How to Get the Client's Voice Out of Copywriters
Ino says clients who don't have a lot of experience working with copy writers often assume they will do all the work. But she believes like that the client's voice has to be there it and sometimes that doesn't work if somebody else is writing the whole thing, from beginning to end. Ino: "If a client goes in and they have to do more than just like tweaking a cup, you know, some sentences or a word"
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