Authentic As F*ck with Sun Yi cover image

Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands

Authentic As F*ck with Sun Yi

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Is There a Need Less Person in Copywriting?

i firmly believe ogo you don't. just want all yes mans around. You get into trouble likel you need somebody to play the devil's advocate, just to balance things out. i feel like if you're a copywriter who understands brit business strategy, then you're going to be a now person for the person you're writing for. If i work too long in any one space in copy writing, i have to take a break,. because i get to my opic about the content, and then i don't see, i forget what to start with.

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