Master Go-to-Market Strategy: GTM Motions, ICP, and AI Products with Google, Bayer Advisor Maja Voje

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Sep 16, 2024

Maja Voje, a Go-to-Market expert and best-selling author with an impressive footprint in growth and marketing across companies like Google and Bayer, shares her insights. She discusses the ever-evolving Go-to-Market strategies, especially for AI products, highlighting the importance of GTM motions and market segmentation. Maja emphasizes understanding the ideal customer profile, the impact of early adopters, and the transition from traditional strategies to more adaptive approaches. Tune in for valuable tips on executing successful marketing moves!