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20min chapter
Master Go-to-Market Strategy: GTM Motions, ICP, and AI Products with Google, Bayer Advisor Maja Voje
Product Growth Podcast
Navigating Go-To-Market Strategies for Startups
This chapter explores the intricacies of go-to-market strategies, particularly for startups, emphasizing the need to choose effective sales motions over multiple strategies. The speakers discuss the significance of understanding customer behaviors, leveraging strengths, and the distinct roles of early adopters versus ideal customers. Key insights on balancing risk and innovation in business models are shared, underscoring the importance of a focused approach for sustainable growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode