2min chapter

Product Growth Podcast cover image

Master Go-to-Market Strategy: GTM Motions, ICP, and AI Products with Google, Bayer Advisor Maja Voje

Product Growth Podcast

CHAPTER

Intro

This chapter explores the challenges of ensuring product viability and real value delivery amidst technological hype in fields like AI and IoT. It highlights the importance of sustainable business models and clear communication of value to overcome user activation hurdles and manage operational costs.

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