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23min chapter
Master Go-to-Market Strategy: GTM Motions, ICP, and AI Products with Google, Bayer Advisor Maja Voje
Product Growth Podcast
Mastering Market Segmentation
This chapter delves into the importance of effective market segmentation, particularly in B2B contexts, and challenges traditional demographic approaches. It introduces the beachhead strategy, advocating for initial focus on niche markets with significant pain points while balancing exploration of adjacent opportunities. The discussion emphasizes validating go-to-market strategies through experimentation and continuous refinement of the ideal customer profile, drawing on personal experiences to illustrate successful applications.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode