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28min chapter
Master Go-to-Market Strategy: GTM Motions, ICP, and AI Products with Google, Bayer Advisor Maja Voje
Product Growth Podcast
Navigating Go-To-Market Strategies in AI
This chapter explores the evolution of go-to-market strategies for AI products, emphasizing the necessity of validating approaches like influencer marketing. It highlights unique challenges in the AI landscape, including user activation, retention metrics, and balancing user acquisition costs with sustainable models. The discussion incorporates practical insights on pricing, positioning, and the critical role of emotional intelligence in fostering meaningful connections as technology continues to advance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode