Maja Voje

Maja Voje, an expert in go-to-market strategies for B2B SaaS, shares her insights on identifying early customer profiles (ECPs) and why they can be more vital than ideal customer profiles at the start. She discusses scrappy marketing tactics for effective customer acquisition and the significance of authenticity in community building. Maja provides practical advice on overcoming common pitfalls and adapting strategies based on real-world feedback, making it clear how important early engagement is for startup success.

Maja Voje, a Go-to-Market expert and best-selling author with an impressive footprint in growth and marketing across companies like Google and Bayer, shares her insights. She discusses the ever-evolving Go-to-Market strategies, especially for AI products, highlighting the importance of GTM motions and market segmentation. Maja emphasizes understanding the ideal customer profile, the impact of early adopters, and the transition from traditional strategies to more adaptive approaches. Tune in for valuable tips on executing successful marketing moves!

Maja Voje, a GTM Strategist known for her expertise in go-to-market strategies, joins the discussion on scaling past $10M ARR. She dives into the challenges of growing businesses, highlighting the balance between automation and human interaction. Maja emphasizes the transformative role of AI in outreach and pricing strategies while addressing how to leverage messaging for sales success. The conversation also touches on outcome-based pay models and the importance of equipping teams with AI skills to navigate the evolving business landscape.

Maja Voje, founder of Growth Lab and author of "Go-To-Market Strategist," joins for a festive chat. They explore 2024 reflections and predictions for 2025, discussing the evolving role of AI and its impact on product management. Key strategies for leveraging LinkedIn for growth are shared, alongside insights on managing opportunities and the art of saying no. The importance of community building and user feedback in product strategies is emphasized, making this a merry mix of holiday cheer and professional wisdom!

Maja Voje, a go-to-market consultant and bestselling author, shares her impressive journey from Slovenia to advising over 800 companies, including Google. She dives into the challenges of knowing when to leave a role and how personal values influence career transitions. Maja discusses the evolution of marketing strategies and the importance of overcoming constraints while maintaining work-life balance. Listeners can expect valuable insights on proactivity, self-reflection, and finding harmony between ambition and personal well-being.