Maja Voje, a Go-to-Market expert and best-selling author with an impressive footprint in growth and marketing across companies like Google and Bayer, shares her insights. She discusses the ever-evolving Go-to-Market strategies, especially for AI products, highlighting the importance of GTM motions and market segmentation. Maja emphasizes understanding the ideal customer profile, the impact of early adopters, and the transition from traditional strategies to more adaptive approaches. Tune in for valuable tips on executing successful marketing moves!

Maja Voje, a GTM Strategist known for her expertise in go-to-market strategies, joins the discussion on scaling past $10M ARR. She dives into the challenges of growing businesses, highlighting the balance between automation and human interaction. Maja emphasizes the transformative role of AI in outreach and pricing strategies while addressing how to leverage messaging for sales success. The conversation also touches on outcome-based pay models and the importance of equipping teams with AI skills to navigate the evolving business landscape.

Maja Voje, founder of Growth Lab and author of "Go-To-Market Strategist," joins for a festive chat. They explore 2024 reflections and predictions for 2025, discussing the evolving role of AI and its impact on product management. Key strategies for leveraging LinkedIn for growth are shared, alongside insights on managing opportunities and the art of saying no. The importance of community building and user feedback in product strategies is emphasized, making this a merry mix of holiday cheer and professional wisdom!