One Knight in Product OKIP LIVE: Jason and Maja's Christmas Fireside Chat (with Maja Voje, Founder @ Growth Lab and author "Go-To-Market Strategist")
6 snips
Dec 23, 2024 Maja Voje, founder of Growth Lab and author of "Go-To-Market Strategist," joins for a festive chat. They explore 2024 reflections and predictions for 2025, discussing the evolving role of AI and its impact on product management. Key strategies for leveraging LinkedIn for growth are shared, alongside insights on managing opportunities and the art of saying no. The importance of community building and user feedback in product strategies is emphasized, making this a merry mix of holiday cheer and professional wisdom!
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Transcript
Episode notes
Business Model Pivot
- Maja Voje pivoted her book's business model after realizing Amazon's high commission.
- She shifted to a value ladder with digital products and focused on go-to-market teams.
Go-to-actions vs. Go-to-market Motions
- Go-to-market motions assume existing knowledge, but startups often lack this.
- Maja Voje introduced "go-to-actions"–doing whatever it takes to acquire initial customers.
Early Product Thinking
- Early founders often overlook product management principles, assuming they're only for later stages.
- Apply product thinking early on, like value proposition definition and prioritization.