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23min chapter
OKIP LIVE: Jason and Maja's Christmas Fireside Chat (with Maja Voje, Founder @ Growth Lab and author "Go-To-Market Strategist")
One Knight in Product
Strategic Focus in E-Commerce and AI
This chapter explores the significance of narrowing focus in e-commerce and B2B markets for enhancing impact. It highlights the concept of Ideal Customer Profile (ICP) and the strategy of starting small to validate ideas before expansive development. The discussion also emphasizes the importance of user feedback and the practical applications of AI tools in refining product strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode