Martijn Moret is the founder of DataSquirrel.ai, a company focused on leveraging AI to humanise and simplify data analysis for product managers and non-tech managers. His hot take? Most product managers neglect data—not because they dislike it, but due to a lack of time and skills, which can lead to wrong priorities and poor decision-making. He also highlights the current limitations of AI in data analysis, emphasising that while AI accelerates workflows, it still requires human oversight for reliable outcomes. Find Martijn on LinkedIn or check out DataSquirrel.ai. If you'd like to appear on Hot Takes, please grab a time!

Maja Voje, founder of Growth Lab and author of "Go-To-Market Strategist," joins for a festive chat. They explore 2024 reflections and predictions for 2025, discussing the evolving role of AI and its impact on product management. Key strategies for leveraging LinkedIn for growth are shared, alongside insights on managing opportunities and the art of saying no. The importance of community building and user feedback in product strategies is emphasized, making this a merry mix of holiday cheer and professional wisdom!

In this conversation, Adam Dille, SVP of Product Engineering at Quantum Metric, shares his insights on modern product development. He challenges the outdated product trio of PM, design, and engineering, proposing a 'product square' that includes a customer-facing team member. This addition can enhance customer insights and promote faster iteration. Adam also discusses the balance between catering to individual customer needs and broader goals while emphasizing the importance of team alignment for successful product outcomes.

Grace Yusuff, a London-based product manager and early careers mentor, passionately advocates for introversion in the tech industry. She argues that introverted traits, like exceptional listening skills and keen observation, are superpowers for product managers. Grace shares personal insights on overcoming imposter syndrome and emphasizes the importance of inclusive communication in meetings. By embracing diverse personality types, she highlights how introverts can excel in fostering deeper connections and effective problem-solving within teams.

Assaph Mehr is an Australia-based product & people leader as well as a published fantasy author, who also uses his writing chops to produce a newsletter, "Rise of the Product Leader". His hot take? That LLMs and other generative AI tools are the equivalent of an angle grinder. For those who don't know, angle grinders have big, spinning metal discs that make them ideal tools for certain use cases (like cutting up concrete) but are terrible for anything else. Assaph believes that LLMs have a large number of use cases where we should use them, but that there's still an inevitable need for human decision-making and a sense of taste that AI will never have. Find Assaph on LinkedIn or subscribe to his newsletter. If you're interested in fantasy novels, check those out too. If you'd like to appear on Hot Takes, please grab a time!

Matt Maier is a product marketer and AI enthusiast from Irvine, California, with a background spanning the Air Force, aerospace, healthcare, and startup consulting. His hot take? Within 5 years, employment as we know it will sharply decline. Matt predicts that advancements in AI will render traditional employee-employer relationships obsolete, because why would companies hire people to do easily automatable tasks? On the other hand, Matt believes this is a good thing and will enable an entirely new way of working. Find Matt on LinkedIn or drop him an email at Solo Scale AI. If you'd like to appear on Hot Takes, please grab a time! Related episodes you should like: Is Product-Led Growth Really For You? (Leah Tharin, Product-Led Growth Guru & Head of Product @ Jua) Embracing Change to Innovate in Product Management (Greg Coticchia, CEO @ Sopheon) The Big Pivot to Reinvent Product Management (Yana Welinder, Founder & CEO @ Kraftful) Debbie Levitt's Hot Take - Democratising our Work means AI is Going to Steal all our Jobs Sooner (Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck") Greg Prickril's Hot Take - AI is going to change everything for Product Managers (Greg Prickril, B2B Product Management Coach, Consultant & Trainer) Andy Walters' Hot Take - We’re Soon Going to be Living in an AI-Assistant-First World (Andy Walters, CEO @ Emerge Haus & Generative AI Expert) Bjarte Rettedal's Hot Take - AI Models Should Be Under Public Ownership or Completely Transparent (Bjarte Rettedal, UX Designer) Reinventing the Future of Customer Success with Human-First AI (Nick Mehta, CEO @ Gainsight)

Yael Mark is a behavioural scientist turned product manager, who is passionate about helping others unlock the power of user-centred product design by embracing behavioural science. She believes that understanding human behaviour and cognitive biases can drive better product decisions and stakeholder alignment, as well as make sure we do it ethically. Episode highlights:   1. Behavioural science helps product managers design for real-world users Behavioural science is the study of how people think, act, and interact with their environments. By understanding human "bugs" and irrational behaviours, product managers can create products that align with user needs, addressing pain points inside and outside the app. 2. Ethics matter when applying behavioural science It's important to align behavioural tactics with user goals. Ethical applications, like encouraging language learning with Duolingo streaks, contrast with manipulative design patterns that exploit users for profit without delivering real value. 3. Cognitive biases can be leveraged for better product outcomes Cognitive biases are the shortcuts our brains take to help us make decisions. Common biases like anchoring, cognitive dissonance, and the sunk cost fallacy have an impact in product decisions. For example, Amazon Prime uses cognitive dissonance to encourage consolidated deliveries, appealing to users' environmental consciousness while reducing costs. 4. AI offers opportunities and challenges in behavioural science AI can accelerate behavioural research by simulating user responses, though it is not yet capable of replicating cognitive biases fully, even when told to exhibit them. However, biases in AI training data may introduce new challenges, requiring vigilance in its application. 5. You can prove the ROI of behavioural science through small wins Some people will be sceptical, so it's important to tie behavioural science theory to measurable KPIs and you can use A/B testing to demonstrate value. Not everything has to be a big development effort. Even reworking copy to focus on gains instead of losses can drive changes in user behaviour. Contact Yael You can find Yael and learn more on YouTube at ProductBS or connect with her on LinkedIn Related episodes you should like: Valentine's Special! A Love Letter to Problems, not Solutions (Uri Levine, Founder @ Waze & Author "Fall in Love with the Problem, not the Solution") Understanding & Interrupting Cognitive Biases in Product Design (David Dylan Thomas, Author "Design for Cognitive Bias") Using Solution Tests to Make Sure You're Building Products Users Want (Jim Morris, Founder @ Product Discovery Group) Standing up for User Research... and User Researchers (Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck") Building Life-Centred Products with Collaborative Product Discovery (Sophia Höfling, Co-founder & Head of Product @ Saiga) Betting on the Value of Product Design at the Organisational Poker Table (Andy Budd, Executive & Design Leadership Coach & Founder @ Clearleft) Moving Beyond Survival and Paying Off Your Vision Debt (Radhika Dutt, Consultant and Author "Radical Product Thinking") Bjarte Rettedal's Hot Take - AI Models Should Be Under Public Ownership or Completely Transparent (Bjarte Rettedal, UX Designer)

Eisha Armstrong, co-founder of Vecteris and author of transformational books like "Commercialize" and "Productize," dives into the essentials of monetizing B2B services. She emphasizes the importance of a robust product strategy, highlighting that existing customers are often the best sales targets. Surprisingly, packaging takes precedence over pricing in attracting clients. With insights gleaned from real-world case studies, Eisha outlines the critical need for market understanding and innovative approaches to product launch, all while drawing parallels to personal growth through mountain climbing.

Andy Budd, a designer and venture partner, shares his insights on early-stage startup growth. He discusses the pivotal components of his "Growth Equation," highlighting how to optimize driving factors like audience motivation and value delivery while minimizing friction. Budd warns against founders overestimating their MVPs, stressing the need for quick market testing. He also emphasizes tailoring messaging to resonate with target audiences, illustrating the importance of aligning with customer language for successful product/market fit.

Jas Shah, a fintech product consultant in London, shares his candid insights on the often misunderstood world of product management. He reveals that the role is far from glamorous, highlighting the invisible labor involved in team coordination and balancing competing interests. Jas challenges the romanticized narratives by emphasizing the demanding nature of the job, the lack of authority, and the importance of genuine value delivery. He also touches on fintech innovations, including exciting concepts like gamified banking for children.