Shiri Mosenzon Erez, Chief Product Officer at commercetools, shares her journey from consulting to leading product teams in e-commerce innovation. She explains composable commerce as a flexible, API-first solution that empowers enterprises. Shiri discusses the strategic decisions behind building vs. buying tools and how AI agents enhance customer interactions. She emphasizes effective collaboration within product teams and the emotional aspects of decision-making. Tune in for valuable insights on leadership in the rapidly evolving commerce landscape!
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insights INSIGHT
Commercetools Is A Commerce Engine
commercetools is an API-first commerce engine powering large enterprises and manufacturers worldwide.
The platform emphasizes resilience so shops stay open during high-volume events.
insights INSIGHT
Composable Means Plug-And-Play
Composable commerce lets customers mix best-of-breed components via APIs.
Customers plug partners like Algolia or order management where they prefer.
insights INSIGHT
Owning The Core Commerce Heart
commercetools owns core elements like cart, order and payments as the commerce heart.
Owning the core guarantees availability and uptime for enterprise customers.
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In this episode, I speak with Shiri Mosenzon Erez, Chief Product Officer at commercetools, a global leader in enterprise composable commerce that supports thousands of retailers in hundreds of countries, enabling tens of billions of dollars in revenue annually. Shiri's career journey has taken her from consulting into her first product role at Tesco, through product leadership at Ocado, and now leading at a scale-up with a global enterprise footprint.
We cover a lot, including:
What commercetools does: An API-first, composable commerce engine powering online trade for major global enterprises and manufacturers, enabling flexibility, resilience, and constant uptime for B2C and B2B commerce.
Composable commerce explained: Allowing customers to mix and match best-of-breed components across the commerce value stream or opting for "pre-composed" solutions built on the same composable foundation.
Strategic focus in a flexible platform: How the team decides where to build, buy, or partner, using value stream mapping to prioritise and avoid being pulled in too many directions.
AI and agents in commerce: From data tagging to conversational assistants and dynamic pricing, Shiri shares early enterprise adoption patterns and the role of commercetools' MCP layer in letting customers plug in the agents they trust.
Product team structure: A 55-person product org spanning UX, product management, and close engineering partnerships, with domain-focused teams and a strong CPO–CTO pairing model.
Balancing explore vs exploit: Encouraging teams to pivot to higher-value domains when propositions mature, and celebrating decisions to stop work that’s no longer impactful.
Customer-led vs strategy-led delivery: Using proactive roadmap communication to align big customer requests with company strategy and KPIs, turning reactive asks into collaborative problem-solving.
Technical and business balance in PMs: Moving from a largely technical PM base toward a mix of skills, with growing focus on business value and direct engagement with business stakeholders.
Leadership approach: Shiri's focus on connecting product strategy to company strategy, advocating at the executive level, and ensuring her teams feel purpose, autonomy, and mastery in their work.
One Knight in Product