Grow Your B2B SaaS S7E6 - How is AI Transforming Go To Market for B2B SaaS with Maja Voje
Sep 9, 2025
Maja Voje, an expert in AI and go-to-market strategies for B2B SaaS, shares her insights on AI's transformative impact on marketing. She discusses how AI agents are enhancing workflows, personalizing outreach, and automating lead generation. Maja emphasizes the necessity of balancing automation with human engagement to maintain trust. She also addresses the risks associated with AI-driven processes and highlights the importance of pilot testing for effective integration. Her insights serve as a playbook for SaaS teams looking to harness AI effectively.
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Multi-Agent Workflows Are Evolving
- Multi-agent AI workflows combine self-learning agents with classic automations to create evolving processes.
- Humans remain in control and must redefine roles to manage both human and artificial intelligence.
Earn The Right To Automate
- Earn the right to automate by running small pilots before full deployment.
- Expand automation only after validating behavior and building trust with stakeholders.
Map Workflows Before Building Agents
- Start by mapping workflows and identify repetitive admin tasks to automate first.
- Prioritize automation where it saves the most time, like offers, DMs, and content routines.