Navigating Data Risks and Embracing AI in B2B Marketing

How is AI Transforming Go To Market for B2B SaaS? Inbound go-to-market for SaaS is undergoing a major transformation. What once relied on blog posts, lead magnets, and cold outreach is now powered by artificial intelligence. AI is no longer just a content assistant. It now fuels end-to-end workflows, drives strategy, qualifies leads, and personalizes outreach at scale. SaaS teams are deploying AI agents to track LinkedIn signals, automate follow-ups, and even manage outbound efforts. This evolution is unlocking new levels of speed and scale, but it also brings real risks if automation isn’t carefully managed. In this episode of the Grow Your B2B SaaS Podcast, Maja Voje breaks down how AI is reshaping inbound GTM. She shares what’s working today, where teams should stay hands-on, and how to build AI-assisted systems without losing the human connection that still drives trust in B2B. If you're building or scaling a SaaS product, this is your playbook for doing it smarter with AI.

Key Timecodes

• (0:00) - Boosting AI Content Performance & Automating Founder Workflows

• (0:53) - What Is AI’s Role in SaaS GTM? [With Guest Maja Voje]

• (1:48) - Is Everything Dead? Why AI Agents Are the Future of SaaS Workflows

• (2:55) - Multi-Agentic Workflows Explained: Tools, Agents & Human Oversight

• (4:28) - Why You Must Earn the Right to Automate with AI

• (5:27) - SaaS Automation Gone Wrong: Avoiding Enterprise Pitfalls

• (6:15) - AI Agents: Build or Buy? Key Considerations for GTM Leaders

• (6:38) - Mapping GTM Workflows: LinkedIn, DMs, Offers & Content Ops

• (8:00) - Real-Life AI Marketing Automations You Can Use Today

• (9:43) - How Many AI Agents Do You Really Need for LinkedIn & Lead Gen?

• (11:08) - Iterating AI Models Post-Training: Prompts, Builders & Feedback Loops

• (12:55) - AI Costs, Compliance & Rollouts: From POC to Scalable Deployment

• (15:07) - Data Security in AI: The Case for 'Least Privilege' Access

• (16:04) - Rule of Thumb: Don’t Share Data You Wouldn’t Give a Friend

• (16:13) - Sponsor Spotlight: SaaStock Dublin—Investor Matchmaking + Discounts

• (17:22) - Inbound Marketing with AI: LinkedIn Trends & Time-Wasters to Avoid

• (18:54) - External vs Internal Knowledge Bases: Training AI Without Garbage Input

• (20:31) - Why AI Design Often Fails: Creatives, Claude vs ChatGPT & Brand Gaps

• (21:53) - LinkedIn AI Strategy: Commenting, Publishing & Legal Risks in the EU

• (23:30) - AI-Powered Outbound Marketing: ICP Scoring, Lead Research & Social Selling

• (25:52) - Training Your Team on AI: Avoiding Content Quality Pitfalls

• (27:26) - Human-in-the-Loop Design: What to Automate vs Delegate

• (28:43) - The AI-First Founder Mindset: Culture, Talent & Psychological Safety

• (31:20) - AI Implementation Choices: From Prototypes to Governance Guardrails

• (33:29) - PR & Leadership: Why 'We Replaced 7 People with AI' Is a Bad Look

• (34:10) - 2-Year AI Roadmap: Think Strategically, Reflect Often, Stay Safe

• (36:20) - Going from 0 to 10K MRR: Learn to Sell, Test Pricing, and Stay Focused

• (38:53) - Bootstrapping with AI: Don’t Waste Model Credits, Focus on ROI

• (39:32) - Scaling to $10M ARR with AI: Ecosystem Marketing & Creator-Led Trust

• (40:47) - Recap: AI Workflows, POCs, LinkedIn Automation & Strategic Thinking

• (42:35) - Connect with Guest Maja Voje on LinkedIn

• (42:58) - Subscribe to the GTM Strategies Newsletter on Substack

• (43:28) - Final CTA: Review the Show, Sponsor, Ask Questions, and Connect