The Revenue Formula How to scale past $10M ARR and more (With Maja Voje)
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Mar 20, 2025 Maja Voje, a GTM Strategist known for her expertise in go-to-market strategies, joins the discussion on scaling past $10M ARR. She dives into the challenges of growing businesses, highlighting the balance between automation and human interaction. Maja emphasizes the transformative role of AI in outreach and pricing strategies while addressing how to leverage messaging for sales success. The conversation also touches on outcome-based pay models and the importance of equipping teams with AI skills to navigate the evolving business landscape.
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Inbound Marketing Challenges
- Inbound marketing is becoming increasingly difficult due to decreased organic reach and increased AI-generated content.
- Founder-led communication and SDR social selling remain effective inbound strategies.
Outbound and ABM Strategies
- Combine account-based marketing and outbound with personalized outreach for effective ABM.
- Use AI SDRs to target multiple decision-makers with tailored sequences.
AI SDRs and Data Enrichment
- Enrich data and use it in batches to improve outreach based on responses.
- Consider tools like Swan AI, Ava, and Linkbound for AI-assisted outreach and social selling.