How to scale past $10M ARR. GTM Engineering. How AI is changing the game and much much more.
We got Maja Voje, also known as the GTM Strategist, to join us and share her thoughts on this and more.
- (00:00) - Introduction
- (02:34) - Challenges in Scaling Beyond 10 Million
- (03:30) - Inbound Marketing Struggles
- (04:50) - Outbound and ABM Strategies
- (07:05) - AI SDRs and Personalized Outreach
- (11:52) - Navigating LinkedIn's Compliance Issues
- (13:53) - Humanization vs. Automation in GTM
- (19:21) - Adapting to AI in Product Market Fit
- (21:54) - Revisiting Messaging and Pricing Strategies
- (25:38) - Outcome-Based Pay in the Workforce
- (26:33) - Understanding Value Metrics
- (27:55) - Pricing Experiments and Strategies
- (36:49) - Adopting AI in the Workforce
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