Sheena Iyengar on how to be creative

Are you a creative person? According to Sheena Iyengar, the answer is YES - everyone is. Sheena’s work is devoted to showing that creativity is not magic. It’s a process, and it can benefit from a solid framework. But Sheena doesn’t turn to brainstorming or design thinking for this. She believes those processes need revising. And so she’s created an alternative framework for innovation. In this conversation with Jessi, she shares that framework and her inspiration for her new book, THINK BIGGER.

Follow Sheena Iyengar on LinkedIn and check out her new book, Think Bigger. 

Follow Jessi Hempel on LinkedIn and order her debut memoir. 

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