Sheena Iyengar on how to be creative
Hello Monday with Jessi Hempel
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The Importance of Brainstorming
Shina has spent more than a decade developing a straightforward framework for how to innovate. Her new book carries the same name as her course and it's an invitation to all of us. Brainstorming was invented in New York by an advertising agency, BBDO, and it first came out in 1938. We've actually known that brainstorming is a biased method since the 1990s.
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