Sheena Iyengar on how to be creative
Hello Monday with Jessi Hempel
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Introduction
Shina Aungar teaches a popular course to Columbia's MBA students. She challenges them to revise what they believe about themselves. Many walk into the class convinced that either they are creative and it comes easy to them or there's very little hope for them. These beliefs get cemented early and they don't serve us, Shina says. Everyone is creative. Anyone can innovate. anyone can come up with new solutions to hard problems.
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