Sheena Iyengar on how to be creative
Hello Monday with Jessi Hempel
00:00
How to Compare Wants to Find the Perfect Solution
You don't want your emotions to clutter your information gathering. Bill Gates, because he understands what his wants are, that you know, he wants what he's created being the software to be universal and in the process, he wants to get money too. And it was that insight that actually enabled him to become the success story that he did. So if I were to find the perfect solution, how do I want it to feel? Those are the emotions that are anyway going to dictate your preferences. That ultimately will serve as your selection criteria.
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