Sheena Iyengar on how to be creative
Hello Monday with Jessi Hempel
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How to Create a Startup That Sells Books
Bezos recognized that there was this new technology that was hitting our world called the Internet. He spent a lot of time trying to think through exactly what problem do I want to use this technology for? And he ultimately lands on a retail product, books. "Let me try creating a startup that will start by selling books"
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