Sheena Iyengar on how to be creative
Hello Monday with Jessi Hempel
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The Importance of Intuition
Intuition is functioning in a very important way in three parts. First, it's intuition that's driving your wants. That is not an active reason. It's an active intuition. After you've generated solutions through choice mapping, the way you pick which one of those unique solutions that you've generated is through intuition. Then finally, your third eye, that ability to learn from what others are seeing, that's another way in which your intuition is absolutely involved. I don't believe in suppressing intuition. I just believe that we should take advantage of what intuition is good at and use it for that.
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