We're Gonna Make It From Idea to $11M in 18 Months Selling Chocolate on TikTok | Oliver Brocato - 21
38 snips
Apr 27, 2023 AI Snips
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Brand Building over Dropshipping
- Dropshipping focuses on quick profits and trendy products, neglecting long-term brand building.
- Building a brand allows for customer loyalty and higher profit margins, leading to sustainable growth.
Inspiration for Tabs
- Oliver Brocato's brand, Tabs, was inspired by a similar product on TikTok that went viral.
- He saw potential in the product's virality but noticed the original brand's lack of online presence, leading him to create Tabs.
Finding Manufacturers
- Find manufacturers by searching online and contacting multiple companies to compare MOQs and pricing.
- Starting a physical product business can be complex, requiring extensive research and communication with suppliers.