Building a business through viral marketing and maximizing user-generated content.
Creating a diverse content network by repurposing viral TikTok content across multiple platforms and engaging with influencers and meme pages.
Utilizing paid meme pages to gain additional exposure and reach a wider audience.
Importance of having unique selling points to incentivize customers and increase average order value.
Overcoming limiting beliefs and embracing experience and persistence for success.
Deep dives
Creating a Controversial Product and Leveraging TikTok
The podcast episode discusses a 21-year-old entrepreneur who has built a successful business selling sex chocolate online. The entrepreneur initially focused on creating a product that could go viral on social media platforms, particularly TikTok, by using controversial and attention-grabbing content. They leveraged TikTok's algorithm and worked with micro-influencers to drive brand awareness. Through trial and error, they optimized their content strategy to include viral videos and follow-up videos that respond to comments from the viral videos, resulting in increased engagement and conversions. The entrepreneur also explained how they repurpose their viral TikTok content on other social media channels using a network of affiliate content creators and paid meme pages to reach wider audiences. They also discussed the importance of creating a discord community to further leverage user-generated content (UGC) and engage with affiliates to promote the brand. Overall, the episode provides insights into building a business through viral marketing and maximizing the impact of user-generated content.
Building a Diverse Content Network and Maximizing UGC
The second part of the podcast delves into the entrepreneur's strategy of building a diverse content network. They explained how they onboarded content creators through Twitter and provided them with instructions and the content library to promote the brand across multiple social media platforms like Instagram Reels, YouTube Shorts, and Facebook Reels. By repurposing their viral TikTok content and gaining free retargeting through responding to comments on TikTok videos, the entrepreneur achieved greater organic reach and conversion rates. They also discussed how they incentivized growth and awareness of their Discord community, providing cash rewards and engaging in shout-out partnerships with other similar Discord communities. The episode underscores the efficacy of maximizing user-generated content across different social media platforms and utilizing influencers and memes to drive brand exposure.
Using Paid Meme Pages and Expanding Brand Reach
In addition to organic strategies, the entrepreneur shared their approach to using paid meme pages to post their viral content for a specified period of time on platforms like Instagram and Twitter. The content, already proven to engage audiences on TikTok, benefits from additional exposure through meme pages, reaching millions of followers and increasing the chances of going viral again. The entrepreneur highlighted the cost-effectiveness of this strategy and the ability to tap into meme page audiences. They also discussed how they incorporated subscriptions and bundles to incentivize repeat purchases and optimize average order value. Lastly, the episode touched on future plans for the business, such as diversifying product lines and exploring CBD or shroom-infused chocolates, to further extend the brand's reach and customer lifetime value.
Summary Conclusion
This podcast episode provides a glimpse into the entrepreneurial journey of a 21-year-old who built a successful online business selling controversial sex chocolate. The episode covers their strategy of leveraging TikTok for viral marketing, forming a network of content creators, repurposing viral content on multiple platforms, and utilizing paid meme pages. The entrepreneur also emphasizes the value of building a discord community, incentivizing user-generated content, and exploring subscriptions to drive customer retention. With future plans to expand their product line, the episode highlights the importance of adaptability and maximizing the impact of user-generated content and viral marketing strategies.
Importance of a Compelling Selling Proposition
One of the key points discussed in this podcast episode is the importance of having a compelling selling proposition. The speaker talks about how they added a melting insurance option to their product, which resulted in an 80% take rate. By offering this additional feature, they were able to make it a no-brainer for customers to purchase the insurance and also saw an increase in their average order value. This highlights the significance of having unique selling points that differentiate a product and incentivize customers to make a purchase.
The Power of Upselling and Cross-Selling
Another main idea discussed in this podcast is the power of upselling and cross-selling. The speaker shares their experience with upselling subscriptions and offering post-purchase upsells. By strategically implementing upsells throughout the customer journey, they were able to significantly boost their average order value and squeeze out more revenue from each customer. They emphasize the importance of creating a seamless flow and gradually introducing additional offers to customers after they have already made a purchase.
The Mindset for Success and Overcoming Limiting Beliefs
The podcast delves into the mindset for success and highlights the need to overcome limiting beliefs. The speaker emphasizes that anyone can achieve success and that it's not about intelligence but about experience and persistence. They share their own journey of going against societal norms and choosing their own path. They believe that success is not limited to a select few individuals and that everyone has the potential to achieve great things by learning, gaining experience, and taking calculated risks.
Diversifying and Expanding Tabs
Tabs, a successful e-commerce brand, is planning to expand internationally and diversify its sales channels by moving to Amazon, Etsy, Walmart, and exploring wholesale and retail avenues. They also consider branching out into different product lines, such as Shroom chocolates, delta 9 CBD chocolates, or mood-enhancing functional foods.
Building Personal Brand and Future Plans
The founder of Tabs is focusing on building his personal brand through platforms like YouTube, TikTok, and Instagram. He believes in the potential impact of a strong online presence and the opportunities it can bring, such as connections, investment offers, and speaking engagements. Additionally, he is considering entering the software space and sees Tabs as a stepping stone to creating generational wealth. He aims to take advantage of various verticals and make high-leverage decisions to propel the business's growth to new heights.
