From Idea to $11M in 18 Months Selling Chocolate on TikTok | Oliver Brocato - 21
We're Gonna Make It
How to Launch a Successful Chocolate Brand
Chocolate melts for Daa but you know that was not something that I thought about when I first started the brand until we had customers competing left and right. The idea is that with tick-tock they've got they've democratized the ability to go viral it doesn't matter if you have 500 followers or 500,000 followers. Instead of paying some big celebrity for their brand name and their distribution I want to work with the smaller guys because if they make good content they could hit the 4u page they could go viral and therefore I'm able to stretch my marketing dollars substantially.
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