From Idea to $11M in 18 Months Selling Chocolate on TikTok | Oliver Brocato - 21
We're Gonna Make It
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The Crazy Thing About Split Testing Pricing
"I thought that it was crazy to charge 1999 for three tiny squares of chocolate I thought it was who the fuck is gonna pay this and then when we increased the price more people are paying it you got to be kidding me," he says. "We're in the process of decreasing the weight of our box I want out that it's gonna save us over 300 thousand dollars this year One ounce one ounce the shipping or fitting more so if it's one ounce last we fall into a different shipping threshold okay."
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