From Idea to $11M in 18 Months Selling Chocolate on TikTok | Oliver Brocato - 21
We're Gonna Make It
How to Scale a Viral Marketing Strategy
So tell me just your entire UGC strategy right well so like you know initially it started off with it being like micro-influenced but the problem was is that it was incredibly difficult to scale for every thousand emails that we sent out to prospective influencers. So eventually I was like yo this is not going to work because what would happen was is we would have a micro-Influencer post about us sales would go up and then you know they would crash, he says.
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