From Idea to $11M in 18 Months Selling Chocolate on TikTok | Oliver Brocato - 21
We're Gonna Make It
TikTok: The Wild West of Video Marketing
The viral video is not what drives the majority of the sales it's the follow-up videos that drives the true conversions. TikTok allows you to make videos responding to comments from older videos and then and when you respond to comments from the original viral video it actually retargets all of the initial viewers from that original viral video. In those retargeting videos is when you fucking sell the shit out of the product ah and you address pain pointsYou tell them where to shop you tell them to go to your store and buy it right now before we sell out. You first need the viral video one in order to like get to that point so you should be optimizing for virality once you
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