

#018 – Finding Your First Paying Customers with Wade Foster of Zapier
60 snips Jun 14, 2017
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Zapier's Side Project Origin
- Zapier started as a side project by three co-founders working nights and weekends while keeping day jobs.
- The idea came from noticing businesses paying for manual integrations that could be automated with a user-friendly tool.
Mine Forums for Ideas
- Hang out in customer support forums of related products to find real user requests and problems.
- Use these forums as a validation source for building solutions that people already need.
Tactful Forum Engagement
- Tactfully engage in product forums by sharing useful info and offering your solution without hard selling.
- This builds trust and attracts beta users genuinely interested in your product.