Indie Hackers

#018 – Finding Your First Paying Customers with Wade Foster of Zapier

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Jun 14, 2017
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ANECDOTE

Zapier's Side Project Origin

  • Zapier started as a side project by three co-founders working nights and weekends while keeping day jobs.
  • The idea came from noticing businesses paying for manual integrations that could be automated with a user-friendly tool.
ADVICE

Mine Forums for Ideas

  • Hang out in customer support forums of related products to find real user requests and problems.
  • Use these forums as a validation source for building solutions that people already need.
ADVICE

Tactful Forum Engagement

  • Tactfully engage in product forums by sharing useful info and offering your solution without hard selling.
  • This builds trust and attracts beta users genuinely interested in your product.
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